Network for Destination Ørestad:
Monday, May 27th 2019, at 08:00 – 10:00
The image of Ørestad from the inside and from the outside – strengths, weaknesses and gaps
How do people perceive Ørestad? Both those who live in the district and those who do not? And is there a difference between the view of the two groups of Ørestad?
These are questions we will seek answers to at this meeting with a little help from Lotte Rosenholm, communications consultant at By & Havn. Lotte will present an image analysis made by Advice, who sheds light on how people perceive Ørestad.
The analysis shows, among other things, why people visit Ørestad. And that there are interesting differences in the perception of Ørestad among the residents in the district and those outside. Thus, the analysis also forms the basis for the network’s further work with Ørestad as an attractive destination, and provides better insight into what it takes to strengthen and target this effort.